HSBC: Jodie Ounsley

Client: HSBC
Agency:
La Plage


The story of Jodie Ounsley (AKA Fury from Gladiators) for HSBC's accessibility program.

A journey from coming to grips with deafness as a young child through to playing rugby on a world stage for England and beyond.

The film hit HSBCs annual KPI for the project in just 2 weeks and has now been seen over 10 million times across their channels. It's also taken over 170k visitors to the HSBC accessibility hub, raising awareness for digital accessibility.


WINNER: GOLD - International Documentary - Kinsale Sharks 2025