We were tasked by Diageo & Something to leverage their World-Class cocktail competition to create a piece of entertainment that could bring new audiences to the world of high end cocktail making as well as create a stream of content and assets for the brands involved in the competition; Johnnie Walker, Tanqueray, Don Julio, Ketel One & Singleton.

We developed and then produced a feature length documentary which told the unexpected stories of Liisa, Sahil & Yui travelling from their home countries of Finland, India and Japan to Australia as they strove to be crowned the World’s Best Bartender.

The hero film was distributed globally on Amazon Prime Video and alongside this we leveraged the access to our lead characters, additional contributors & brand ambassadors (inc. Stanley Tucci & Roy Choi) to create a full suite of additional assets for each of the brands involved.

Watch The Hero Documentary Now On Amazon Prime Video (UK/US)