Coca-Cola: The Bosses

Client: Coca-cola
Agency:
MHP Group, La Plage, Mischief


This campaign celebrates the most British of all retailers - the local corner shop Boss.

Inspired by the unique character and cultural importance of Britain’s beloved corner shops, the series of mini documentaries brings those behind the counter into the spotlight, harnessing the real voices of six local Bosses to reveal the impact that local independent retailers have on their communities.