The Runner
Client: Centrepoint
Agency: Arthur
For this project we were tasked with bringing an authentic perspective and sense of reality to a TVC scripted campaign for the charity Centrepoint. Bringing director, Ross Bolidai’s own experiences into the creative development and casting we produced a 60” TVC that told the story of a girl who refused to give up on her dreams, despite her circumstance.
Pick Of The Day ☆☆☆☆☆
- David reviews
“Earthling were able to connect with and bring the story to life in a way that really captures the difficult decisions and experiences many of the young people we support go through. This makes a huge difference when appealing to audiences who may be considering leaving a gift in their will at a time when Centrepoint’s support is needed more than ever.”
- Julie Milnes - director of fundraising, Centrepoint