NO REGRETS
Client: 5 Gum
Agency: AMVBBDO
This campaign set the goal of inspiring teens by telling touching stories of seniors sharing their biggest regrets in life.
We found and cast Martin for the campaign, who opened up about his decision to come out as gay at the age of 85 years old. The film tells his story, shows the impact he has now had on a younger generations and also journey’s with him to his first ever pride parade.
WINNER:
Shots Awards - Branded Entertainment of the Year, Series - Silver
Kinsale Sharks - International Film - Bronze
Kinsale Sharks - International Branded Content - Bronze
Kinsale Sharks - International Film Craft, Casting - Bronze
LIA - Digital - Bronze
LIA - New Advertising - Bronze
Chicago Advertising Awards - Branded Content for Online FIlm - Silver
Food and Beverage Awards - Online Advertising - Gold
Food and Beverage Awards - Branded Content & Entertainment - Silver
ADC 98th Annual Awards - Film Craft - Silver
ADC 98th Annual Awards - Craft, Online - Bronze
One Show - Branded Entertainment, Single -Merit
One Show - Film, Longform Single - Merit
One Show - Content, Single - Merit
Golden Award of Montreux - Online Advertising, Consumer Products - Gold
Golden Award of Montreux - Best Use of Social Media - Gold
Golden Award of Montreux - Television & Cinema - Foods, Confectionary, Snacks - Gold
New York Festivals - Positive World Impact, LBGTQ - Gold
New York Festivals - Film - Food, Drink & Restaurants - Silver
New York Festivals - Film Craft, Casting - Silver
New York Festivals - Artistry and Craft in Advertising - Silver
D&AD Awards - Media, Use of Talent - Wood Pencil
D&AD Awards - Digital Marketing, Use of Talent - Wood Pencil
NOMINATED:
Shots Awards - Online Commercial of the Year
Ciclope Festival of Craft - Casting
The Webby Awards, Webby For Good, Public Service & Activism
The Webby Awards, Advertising, Media Ad, Longform
D&AD Awards - Online and Viral Films